Raising Public Awareness of The Register and Helping Users of Architects' Services to Make Informed Choices

Area of work

Support consumer confidence through raising awareness of the Code with users and potential users of architects’ services.

End of year assessment

Delivered

  • National press – the Evening Standard, The Sunday Telegraph and House Beautiful Magazine all contained articles which mentioned ARB and the Register of Architects.
  • Exhibitions – At Homebuilding and Renovating and Grand Designs we informed visitors about the Code of Conduct, and the regulatory regime.
  • Speaking opportunities – We spoke at both Homebuilding and Renovating and London Build. On both occasions our presentations covered the Code of Conduct.
  • Directories – We encourage directories to use a unique categorisation for ‘architects’ based on regulated status.
  • ‘Meeting Your Architect’ form – We distributed over 2,000 copies of our ‘Meeting Your Architect’ guidance.
  • Local Authorities – We continued our on-going project to ask Local Authorities to add a link to the Register to their website.

Area of work

Increase use of the online Register which will mitigate the risk of consumers being misled by those misusing the title “architect”.

End of year assessment

Delivered

  • The number of visits to the online Register was up by 15%.
  • Our social media audiences continued to grow during 2015 with LinkedIn proving the most popular and increasing to 1815 by the end of 2015, up from 935 by the end of 2014.

Area of work

Encourage architects to promote their registered status to increase awareness and value of the Register.

End of year assessment

Delivered

  • Google referrals to the online Register were up by 12%, and to the main ARB website by 14%.
  • We used the eBulletin and social media to continue to encourage architects to demonstrate their registered status.